SEO Technical Terms

1. SEO Strategy 

The strategy we adopt to implement SEO on web page. It has to be implemented in two manners-
a> Page by page
b> Keyword by keyword
       
SEO is long time and continuous process.

2. SEO Techniques

1> White hat techniques - Ethical SEO techniques implemented on the website to rank it high on the top of the search results as per Google guidelines.

2>Black hat techniques - Un-Ethical techniques implemented on the website to rank it higher within a short period of time. This techniques is not recommended as Google can cause you a penalty.

3. Links

1> In-bound Links - Also known as Backlinks. When link of our website is available on another website. The backlinks can be checked by on-line tools such as <a href="www.backlinkwatch.com"> Backlinks.com <a/> and many more.

2> Out-bound Links - The link which is going out from a page is called out-bound link.

4. Google Page Rank

Its a numerical value from 0 to 10 given by Google for each and every page. It tells how important the page is on the web.

Google gives this rank based on number of quality backlinks and domain age the page has.

We can search for many tools online for getting the page rank.

5. Keyword Ranking

Keyword ranking referes to the website position in the search result with respect to the keyword entered.

6. Google Crawlers/Spiders/Robots

Agents/Softwares who visits our website to get indexed. They scan only text. They do not scan images, videos, flash, scripts.

To check that when the crawlers visited our page we can use 'Cache' version of our website. There we can see the date and time the crawlers visited last.